CAse Study
Destination Yellowstone
West Yellowstone, Montana is a gateway to Yellowstone National Park. But it’s more than just a gateway, it’s a town with full of adventure in its own right. With a limited budget, they needed a total rebrand that reflected who they are and what they have to offer.
The first task was to design a logo that represented West Yellowstone, a place for people who love the outdoors and a wild, rugged landscape. I felt the mark should reflect that. I proposed using something from the area to give the logo a sense of place, and of course, be a recognizable icon. I explored animals native to the area, and different landscape features.
I settled on a particular mountain range, and distressed typeface, with sun-rays inviting the viewer on an adventure.
For the look and feel of the rest of the branding efforts, I chose a topographic map line texture, muted colors one might find in an old field guide, and a subtle element- the actual coordinates to West Yellowstone. These elements were implemented throughout the print collateral and the website (the design and development of the site not by me).
