CAse Study
Feeding florida
Feeding Florida benefits from the proceeds of the "Imagine" license plate, featuring a renowned illustration of John Lennon, with the funds being directed to support families facing hunger.
To creatively highlight the variety of nutritious foods provided by Feeding Florida and the significant impact that purchasing a plate can have, I used stop motion animation.
All typography was done in-camera (except for the final logo)
The 50th anniversary of the iconic song "Imagine" presented Feeding Florida with an ideal moment to underscore the significance of support from the community. On this occasion, I believed that a traditional hand-drawn animation would be the most effective way to bring this story to life.
