CAse Study
Leon County School System
Leon County Schools rebranded and needed to create a video for stakeholder buy in. The idea was moving away from the past and moving into the future of education in Leon County Florida.
The video begins with an animated version of the old logo. I thought that giving it an older hand drawn 70’s style animation treatment would emphasize the age and era in which it was created.
We move on to headlines highlighting challenges that the county faces moving into frame.
This clip illustrates the thought behind the new branding.